Email addresses alone don’t provide enough info for sales reps to close deals. That’s where data enrichment comes in. We could write (several) blog posts on this topic, but to keep it short, vendors such as Clearbit , Datanyze , Infer and Alexa allow us to strengthen our leads with the vital descriptive and predictive data that our sales team craves. Strong data enrichment partners help us increase conversion rates across our website, allowing us to ask for our visitors to fill out fewer fields up front (fewer fields = higher conversion rate), then enrich on the back end.
After reading Jeffrey Hantin's post below, I realized that I should have noted what our internal logging wrapper has actually become. It's now essentially a factory and is strictly used to get a working logger using the correct properties file (which for legacy reasons hasn't been moved to the default position). Since you can specify the logging configuration file on command line now, I suspect it will become even leaner and if you're starting a new application, I'd definitely agree with his statement that you shouldn't even bother wrapping the logger.